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Example workflow · illustrative, not a customer case study

Run creative testing for paid social

🏢 E-commerce / DTC👤 Performance marketerDifficulty: MediumMarketing & Content

The problem

Ad fatigue sets in fast on Meta, and the team can't produce enough creative variants to test.

The workflow

  1. 1

    Generate creative variants

    Produce image, video and copy variants for each product and audience.

  2. 2

    Launch and optimise campaigns

    An agentic ads platform manages Meta campaigns, shifts budget and flags winning creatives.

  3. 3

    Score copy before launch

    Predictive scoring ranks headlines and primary text variants before they go live.

Expected outcome

More creative tests per week with less manual campaign management.

Qualitative. We do not publish time-saved or ROI figures until we have measured them.

The stack

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