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Example workflow · illustrative, not a customer case study

Build an AI-search (GEO/AEO) visibility programme

🏢 B2B SaaS👤 Head of Marketing / SEO leadDifficulty: MediumMarketing & Content

The problem

Buyers increasingly ask ChatGPT, Perplexity and Gemini for recommendations, and the team has no idea whether the brand shows up.

The workflow

  1. 1

    Measure visibility in AI answers

    Track which prompts mention the brand and competitors across AI assistants and benchmark share of voice.

  2. 2

    Close content gaps

    Write or refresh pages that answer the prompts where competitors are cited and you are not.

  3. 3

    Report progress

    Tie visibility changes to content work in a recurring report for leadership.

Expected outcome

A repeatable loop: measure AI visibility, ship content, re-measure.

Qualitative. We do not publish time-saved or ROI figures until we have measured them.

The stack

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