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Example workflow · illustrative, not a customer case study

Refresh content for AI-search visibility

🏢 B2B SaaS👤 Content / SEO leadDifficulty: MediumMarketing & Content

The problem

Organic traffic is falling as buyers ask AI assistants; older articles are outdated and rarely cited.

The workflow

  1. 1

    Find gaps

    Identify topics where the brand is not mentioned in AI answers.

  2. 2

    Refresh and create

    Agents draft refreshed articles in the brand voice for editors to review.

  3. 3

    Publish and track

    Editors publish and track mentions over time.

Expected outcome

An editorial pipeline focused on being cited, with humans approving every page.

Qualitative. We do not publish time-saved or ROI figures until we have measured them.

The stack

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